PPC and Pay Per Click

While I do almost all of my own banner design I sometimes hire someone to do a fancier banner ad than I can do. It’s rare that I do that as most banner advertising isn’t that hard to do and get a good CTR with the design. Don’t underestimate the need to test your designs [...]

Content – the Key to your Attempt to Increase Traffic to your Website As much as website owners like to bandy about pious sayings about how content is king, you have to wonder how many of them actually understand what exactly this means. Certainly, everyone understands how unique content can make your website work. But [...]